Hounds Town USA names Breken Randall marketing VP amid national expansion

Hounds Town USA has appointed Breken Randall as vice president of marketing as the dog daycare and pet care franchise surpasses 100 locations and pushes deeper into new U.S. markets in 2026. The move comes as the brand adds leadership, expands franchise support and builds on national recognition from Entrepreneur and Inc.

Why it matters: - Hounds Town USA is scaling past 100 locations, and the company says stronger marketing leadership will help support franchise growth, local store performance and brand consistency. - The appointment comes as pet ownership continues to grow nationwide, with 95 million U.S. households owning at least one pet. - Hounds Town is also trying to turn national momentum into longer-term franchise expansion across more states.

What happened: - Hounds Town USA appointed Breken Randall as vice president of marketing as the brand enters its next phase of national growth. - Randall will lead national marketing strategy, with a focus on local store performance, franchise marketing resources and systemwide growth. - Randall previously led marketing across WellBiz Brands' portfolio of more than 900 franchise locations. - Randall also held executive roles with True Religion and A|X Armani Exchange. - CEO Rob Flanagan said Randall’s franchise marketing experience and pet industry interest make him a strong addition to the leadership team.

The details: - Hounds Town celebrated its 100th location in April, marking a milestone in its shift from a single Long Island site to a national franchise system. - The brand now has 100+ locations across 27 states. - During the first half of 2026, Hounds Town opened five new locations. - Those openings included the brand’s first locations in Delaware, Minnesota and Utah. - Hounds Town says each opening expanded its pack-play model into new communities. - The company also added Courtney Allison as chief franchise officer and integrator in March. - Allison brings more than a decade of franchise leadership experience and is focused on franchisee support, cross-functional alignment and consistency. - Hounds Town says the leadership hires are part of a broader investment in systems and infrastructure for franchise owners, team members and pet parents. - The brand offers doggy daycare, boarding, pet spa services and, at select locations, Pet Taxi transportation. - Hounds Town was founded in 2000 by former NYPD canine handler and Nassau County Police Department commanding officer Michael S. Gould. - The brand’s care model is built around a natural pack environment and an all-day play format. - Hounds Town says that approach leaves dogs happy and tired, a result the company calls the “Hounds Town Hangover.” - The company says it expects 25+ locations to open or be awarded in 2026. - More information is available at the company's website and franchising page.

Between the lines: - The leadership changes suggest Hounds Town is prioritizing operational support alongside growth, not just adding locations. - Randall’s background in franchise systems points to a marketing strategy built around national brand building and local execution. - The company’s recognition from franchise and workplace rankings helps reinforce its appeal to prospective franchisees and employees. - Hounds Town ranked No. 141 on Entrepreneur magazine’s 2026 Franchise 500, up 32 spots from the prior year. - Entrepreneur also identified Hounds Town as one of five franchise brands benefiting from pet care industry growth. - Inc. named Hounds Town to its 2026 Best Workplaces list.

What's next: - Hounds Town said it will keep expanding thoughtfully in the second half of 2026. - Additional locations are in development. - The company plans continued investment in marketing and franchisee support. - Hounds Town is positioning its leadership team and operating systems to sustain growth as the brand enters more new markets.

The bottom line: - Hounds Town is using a leadership upgrade, fresh market openings and outside recognition to push its franchise model deeper into the national pet care market.